Head of Department, Outbound Marketing & SEO @ Amrytt Media LLC · Ahmedabad, Gujarat, India
DEVPANDYA
Builds and scales outbound networks — then builds the machines that run them.
0
active publisher partners
up from 25,000 in 12 months
0%
network growth
in a single year
0
outbound team led
hired, trained, mentored
$0K+
business closed
from one conference deal, 8 months
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25,000 → 70,000 PARTNERS/180% GROWTH / 12 MONTHS/12-PERSON OUTBOUND TEAM/$200K+ CLOSED DEAL/5,000+ SITES / DAY AUTOMATED/3 INTERNATIONAL SEO SUMMITS/4 MARKETS · IN · UK · US · EU/AHMEDABAD, INDIA/25,000 → 70,000 PARTNERS/180% GROWTH / 12 MONTHS/12-PERSON OUTBOUND TEAM/$200K+ CLOSED DEAL/5,000+ SITES / DAY AUTOMATED/3 INTERNATIONAL SEO SUMMITS/4 MARKETS · IN · UK · US · EU/AHMEDABAD, INDIA/25,000 → 70,000 PARTNERS/180% GROWTH / 12 MONTHS/12-PERSON OUTBOUND TEAM/$200K+ CLOSED DEAL/5,000+ SITES / DAY AUTOMATED/3 INTERNATIONAL SEO SUMMITS/4 MARKETS · IN · UK · US · EU/AHMEDABAD, INDIA/25,000 → 70,000 PARTNERS/180% GROWTH / 12 MONTHS/12-PERSON OUTBOUND TEAM/$200K+ CLOSED DEAL/5,000+ SITES / DAY AUTOMATED/3 INTERNATIONAL SEO SUMMITS/4 MARKETS · IN · UK · US · EU/AHMEDABAD, INDIA/
E-commerce and digital outreach leader with 4+ years of progressive experience across marketplace operations, outbound marketing, brand partnerships, and SEO-driven outreach.
Currently leads a 12-person outbound team and scaled a publisher network from 25,000 to 70,000 partners (180% growth) within one year through process redesign and AI-driven workflow automation.
Recognized as a company representative at international SEO conferences across Southeast Asia. Combines operational discipline, relationship-building, and data-backed execution.
Role
Head of Department, Outbound Marketing & SEO
@ Amrytt Media LLC
Based in
Ahmedabad, Gujarat, India
Focus
Outbound Growth · SEO & Publisher Outreach · Marketplace Ops
01Scaled the publisher network from 25,000 to 70,000 active partners (180% growth) within 12 months
Achieved by redesigning outreach processes and integrating AI/automation into the outbound workflow.
02Leads and mentors a 12-member outbound marketing team
Consistently exceeding outreach and campaign performance targets.
03Selected as company representative at international SEO industry events
SEOMastery Vietnam, CMSEO Chiang Mai (Thailand), and Phuket SEO Summit (Thailand).
04Closed a B2B partnership deal with a major marketplace at an international SEO conference
Onboarded them as a client; the relationship has since grown into $200K+ in business within 8 months.
05Led multi-region e-commerce operations across India, UK, USA, and Europe
Ensuring smooth order fulfillment, listing compliance, and customer satisfaction.
06Built internal automation tools that transformed team output
An AI-powered email scraper (OpenAI & n8n) scaled prospecting from 200–300 websites/day (manual, 1 dedicated hire) to 5,000+ websites/day; an AI website categoriser increased throughput from 200–500 sites/day to 3,000+/day; and an internal LMS built from scratch to streamline new-joiner onboarding.
07Onboarded high-value global partners
Expanding service offerings and strengthening international reach.
08Built and sustained long-term partnerships
With website owners, vendors, and clients — ensuring consistent backlink quality and brand credibility.
CurrentlySheridan, Wyoming, USA
Amrytt Media LLC
Head of Department – Outbound Marketing
June 2025 — Present- Lead outbound marketing strategy for client acquisition, partnerships, and revenue growth across a 12-person team.
- Scaled the publisher network from 25,000 to 70,000 partners (180% growth) within a year by overhauling processes and embedding AI into outreach workflows.
- Oversee global client and vendor communications, negotiations, and collaborations to build sustainable, win–win partnerships.
- Represented the company at international SEO conferences: SEOMastery Vietnam, CMSEO Chiang Mai (Thailand), and Phuket SEO Summit (Thailand).
- Closed a B2B agency partnership with a major marketplace at one of these conferences — grown into $200K+ in business within 8 months of onboarding.
- Improved campaign conversion rates through refined targeting, messaging, and data-led optimization.
Team Lead – Blogger Outreach
October 2024 — May 2025- Led blogger outreach campaigns focused on quality backlink acquisition and SEO performance.
- Managed daily communication with website owners, negotiated placements, and enforced link quality standards.
- Supported team execution while maintaining strong relationships with publishers and partners.
Earlier Experience
Ecommex Sourcing Private Limited
E-commerce Manager
May 2024 — October 2024- Managed day-to-day e-commerce operations, ensuring platform efficiency and performance continuity.
- Coordinated listings, pricing, and operational workflows across marketplaces.
Product Performance Executive
January 2022 — July 2023- Managed Amazon Seller Central operations for UK and USA markets.
- Oversaw European marketplaces including OTTO, Kaufland, ManoMano, eBay, and Shopify.
- Ensured listing accuracy, SEO optimization, and compliance to enhance discoverability.
- Used analytics and ERP systems to streamline operations and support business decisions.
04Systems & Automation
Built to Scale
When manual process couldn't keep up with outreach targets, the answer was to build the tooling rather than add headcount.
01 — Prospecting
AI Email Scraper
- Problem
- Manual prospecting for outreach targets relied on one dedicated hire, capping throughput at 200–300 websites per day.
- Solution
- Designed and built an AI-powered scraping and enrichment pipeline using OpenAI and n8n to automate discovery and qualification of prospect websites.
- Impact
- Prospecting throughput increased more than 16x, freeing the team to focus on relationship-building instead of manual research.
OpenAIn8nAutomation Workflows
02 — Qualification
AI Website Categoriser
- Problem
- Sorting prospect websites by niche and quality for the right outreach campaigns was a manual bottleneck at 200–500 sites per day.
- Solution
- Built an AI-driven categorisation system to automatically classify and route websites, integrated directly into the outbound workflow.
- Impact
- Throughput increased roughly 6–15x, letting the outbound team match campaigns to the right publishers at scale.
OpenAIn8nWorkflow Automation
03 — Onboarding
Internal LMS
- Problem
- As the outbound team scaled to 12 members, ad-hoc onboarding couldn't keep pace with new joiners.
- Solution
- Built an internal learning-management system from scratch to standardize and streamline new-joiner onboarding.
- Impact
- Consistent, repeatable onboarding that scales with team growth.
Internal ToolingProcess Design
Before
Ad-hoc
onboarding process
After
Systemized
onboarding process
05On the Circuit
Represented the Company
Selected as company representative at international SEO industry events across Southeast Asia.
06Capability Matrix
The Toolkit
SEO & Outreach
Blogger & Brand OutreachLink BuildingContent & Listing OptimizationOutbound Marketing
Tools & Tech
CRM ToolsERP ManagementMS Exceln8n AutomationAI / OpenAI Workflow IntegrationHTMLCSSJavaScript
Leadership & Strategy
Team LeadershipStrategic NegotiationPricing & Profitability AnalysisBusiness DevelopmentStakeholder CommunicationData Analysis & Reporting
E-commerce Platforms
Amazon Seller Central (UK & USA)OTTOKauflandManoManoeBayShopifyMagentoWordPress
B.Tech – Computer Science Engineering (Discontinued)
Parul University·2022 – 2023
Higher Secondary Education (Science Stream)
Narayan Vidhyalaya, Bharuch·74%